Emails that land in your spam folder are unpredictable. Sometimes they do get in there, sometimes they don’t. One of the simple tricks to prevent emails from landing in your spam folder is to ensure that you have the email address ([email protected]) added in your CONTACTS. But, sometimes that’s not enough, especially with the email delivery of alerts coming from a website service.

With Gmail, you can prevent this from happening by adding EMAIL FILTERS. This will help you to explicitly make a sender, or even with the use of keywords, to put filtered emails to your INBOX.

Start by logging in to your GMAIL account > click the GEAR icon at the top right > then SETTINGS.

On the SETTINGS page, go to the FILTERS AND BLOCKED ADDRESSES tab then click CREATE A NEW FILTER.

Now, let’s force GMAIL to not mark emails coming from [email protected] as SPAM. Let’s create a filter by setting [email protected] in the FROM field then proceed by clicking the CREATE FILTER link.

Setup your filter upon your discretion but make sure to tick both the NEVER SEND IT TO SPAM and ALSO APPLY FILTER TO MATCHING MESSAGES checkboxes. Click the CREATE FILTER button once you’re done.

Result:

Related article from Gmail: https://support.google.com/mail/answer/6579

Now that you have created a filter, what should you do to apply this to a specific label that you defined in Gmail so that you can view all the filtered emails together? Please refer to this article on  how to label emails in Gmail.

This should filter ALL emails coming from OUR SERVER to your INBOX and never to your SPAM folder.

It may help to add [email protected] in your filter too.